ASFiber.com was built for a synthetic fiber manufacturer based in Pendergrass, GA. The goal was to create a 5-7 page website and go live by January 1st, 2026.
Initial meetings were made over the Summer of 2025, and site production began in full in October of the same year.
The supplied logo was flat and bordering on low resolution, so my first task was to rebuild the company logo using Illustrator. This also established the base colors of Red (bf5844) and Blue (232a36)
I worked closely with the ISO coordinator for American Synthetic Fiber, who provided all page text. We fine-tuned the text using the Yoast plugin to optimize content for search engines.
We also created a series of icons to illustrate the various industries the company provided services to. These flat icons were again made with Illustrator.
The company provided some in-house photography showing the building, silo, and interior manufacturing. We also incorporated 2 iStock photos to feature for sustainability and a texture for the About page.
Content was locked down by November, and we entered a stage of review and revision. The final change was made on December 23rd, and the site went live on December 31st.
