Author name: steve_abercrombie

Dodging Reality

A new track Dodging Reality is joined by a remix of Happy in the Cracks from 2006, and an instrumental from Bob the Headed Dog circa 1996. Dodging Reality by Steve Abercrombie sailing this ship in an ocean of feargallons of doubt in acid-baked tearsa loose rhyming scheme baked into a riddlea never-ending song with

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Sick of TV

gonna make it clearit’s not megonna turn it offI don’t need it not an expertnot a punditso count me out here I am I’m sick of TVI’m tired of watching it and it’s tired of watching me here I am I’m sick of TVI’m tired of watching it and it’s tired of watching me here

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Wisconsin Jazz Fest

This is a conceptual design that was used as branding for both Wisconsin and Missouri Jazz fests. I created several sketches that utilized jazz instrument iconography. Initially, I focused on an acoustic bass element but settled on the piece a potentially more impactful and flexible element. All vectors and design elements made in Photoshop. Both

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TrueEndeavors.com

This is a bare-bones reboot of the True Endeavors concert promotion site. I worked with company founder Tag Evers to establish a home page with a brief bio and mission statement. A contact form is also in place on a responsive theme shown here on most common screen sizes. Once the industry normalizes as more

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Label design with poem on beer bottle mockup

Brewery Marketing Pitch

This is a Marketing Pitch being made to a brewery involving an integration of local artist and poets with local craft beer. I developed a series of designs that attempt to marry the brewery’s existing branding with a text poem and painting image. Over time the design was distilled down to its basic elements and color schemes were dialed down to create the final result.

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