Stabercrombie Design handles all creative content for this annual benefit concert in South Dakota, presented by the South Dakota Cattlemen’s Foundation. This year’s headliner is Dierks Bentley, promoted by Pepper Entertainment.
This year’s agenda was simple. A clean, organized poster with a few essential elements, such as support acts, venue, date, ticketing, and promoter logos.
I initially offered 3 variations showing different fonts, colors, and layout arrangements. After some deliberation from the promoter and artist teams, we settled on a version that utilized the typeface Lulo and accent color #458195.
The final production included all the assets below.
Cattlemen’s Graphics By the Numbers
Social Media Graphics: 4
Print Posters: 1
Custom Venue Graphics: 24
Billboards: 2
TV Spots 2
