TV Spot created for Country artist Cole Swindell for promoter Pepper Entertainment.
My assets included B Roll from a recent tour, a couple of vertical social media clips, and a VO Audio supplied by the promoter.
I converted the footage to Black and white to better match the tour poster art, which featured a chalkboard motif. I also added some noise to create more uniformity between the clips.
Finally, I incorporated fonts and logos from the poster art to sync with the VO.
