This is a conceptual design that was used as branding for both Wisconsin and Missouri Indie fests.
I worked closely with the marketing team who had some specific direction about what elements would constitute indie.
They encouraged rustic, and hand-drawn elements which I found in the Fox watercolor and arrow accents. I paired these up with a soft color but colorful scheme and topped it off with a folksy typeface.
Both pieces were designed for Frank Productions in late 2019.
