This is an ad design for Partner Software that appeared in The National Rural Electric Cooperative Association‘s trade publication. Partner Software is a field utility mapping software company that serves many electric cooperatives across the United States.
I worked with the Marketing team at Partner on a few concept variations before zoning in on the final one of “A Partner for All Season” From there we experimented with various images until we had four that represented the shifting seasons and that fit the space well. The color theme was pulled from the images used, and the font featured is Lemon Milk.
