This logo was created for a section of the Partner Software newsletter that highlighted customers who found ways to give back to the community.
The client and most of its affiliates were based in the utility field, so the name positive charge came easily as did the lightning bolt elements. The Serif font Georgia was inspired by the client being based in that State, and the heavy lines could be representative of power lines. In the end, the client was very happy with the design and it will make its debut in their Q2 newsletter.
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