Primerica/World Business Leaders has been a client of Stabercrombie Design since the very beginning in 2020. They hold weekly virtual meetings and switch out the speaker from week to week. I create promotion graphics for these events and am always looking for ways to both refine the design and add creative touches.
This year, I established a new typeface with the Adobe font Stolz. Stolz has a lot of the same strengths as other sans-serif typefaces, like Helvetica, in its readability and flexibility as both a headline and body font.
I also added a new background concept of skyscrapers. The virtual weekly meetings are geared towards motivating sales teams to reach higher, so these visual elements seemed appropriate.
By March, I switched from a stock photo to a line art drawing generated in Photoshop. I changed this line art sketch each month to add visual variety to the graphic series.
I added another design feature in the Fall by using the speakers as color sources fr teh background and text elements. Tyann’s red jacket provided the swatch #d94c55.
